A word from the founder: Marie Laure Picard
The idea of developing the Back to Glam bra came to me in the cozy setting of WEDDING GOWN dressing rooms.
I myself had gotten married in a wedding dress with an EYE-POPPINGLY LOWCUT BACK.
That’s when the idea came to me in a flash. At the time, back in 2011, you couldn’t find a deep backless bra that worked, in spite of the many products available on the market.
Since I had a small cup size, I gave up and instead fiddled around with Scotch tape...SO GLAM !
As my career was in LINGERIE, a field I was crazy about along with everything involving weddings, I realized that this was my chance to set out on a great adventure and to make BACK TO GLAM the brand of EXPERT SOLUTIONS for all of life’s most wonderful occasions, FROM WEDDINGS TO COCKTAIL PARTIES !